First: YOU come first. From the start, I listen to you—the client. I pay attention. The next steps will not go well if I don’t do that.
Second: I rotate and reflect on what you’ve told me and shown me before I offer my own ideas about how visually to express your brand to your demographic in a way that is compelling and authentic.
Third: You also come third. You either love what I’ve done or, if you’re not happy, we go back to the proverbial drawing board.
In the end, we have created a brand that speaks for itself. Which is what good design is all about.
I believe that a strong brand identity is created by going to the roots of an organization, understanding its history and looking to the individuals who make up its heart and soul to inspire the creative process. I believe in listening, in gathering as much information as possible and then using my unique skills and talents to interpret this content in a way that resonates with individuals in the organization and their intended audience.
