Give employees something to believe in. A manifesto that contains Goody’s Master Idea, the supporting paragraph and its guiding principles will make everything clear, inspirational and easy to reference on a daily basis. And add to that a calendar with specific spaces for people to document goals, accomplishments, appreciation, things they did right and you’ve given them not only a way to believe in Goody, but also a way to believe in themselves.
Goody’s products are iconic—the elastic, the snap barrette, the bobby pin. To distinguish them from others and link them to Goody, we created patterns that turn each object into part of a branded, memorable whole. These patterns can be used on packaging, advertising, POP, TV, etc.
Goody was built on wheels. From its inception, it’s been a company that can move. Meeting customers’ needs any way it can, the cart is emblematic of our willingness to get out there and solve problems our own way. Now Goody can have a presence where people need us most—in airports, office building lobbies, sporting events, night clubs, proms—harkening back to Abe Goodman’s ability to give people a little push towards confidence.