Fetch is an innovation/branding piece.

The centerpiece element is branded water for dogs that is in a bone-shaped bottle. The bottle top functions as a portable bowl for the product and, when the dog has consumed the product, the top fits back onto the bottle and can be used as a play-toy for the dog. The thinking behind the packagaing combines design, function and re-use.

The fetch brand was extended to include branded dog beds, dog collars, a line of pet snacks, place-mats and bowls. The products were designed with minimal unnecessary packaging in mind.