The Guiding Principles direct the actions and behaviors of every LENOX employee. A pocket-sized collateral piece reinforces the emotion and humanity that defines LENOX and ensures each individual knows and internalizes the Principles.

The employee newsletter is an established communication vehicle in the LENOX culture.

To emphasize the importance of the Master Idea and the Guiding Principles, the newsletter features a section called “LENOX Leaders” – stories that highlight model actions and behaviors of employees in everyday situations.

Employees receive work gloves embossed with the Master Idea and Guiding Principles to reinforce the message that people are the most important part of any job. The gloves also remind them that their customers are people who work with their hands. Maintaining this special connection to the customer creates extraordinary results.



A giant circular saw blade cutting though the front lawn of LENOX headquarters is great way to change and energize the LENOX environment. It serves as a bold message to both employees and visitors the pride LENOX has in what it makes.