Fetch is an innovation/branding piece.

The centerpiece element is branded water for dogs that is in a bone-shaped bottle. The bottle top functions as a portable bowl for the product and, when the dog has consumed the product, the top fits back onto the bottle and can be used as a play-toy for the dog. The thinking behind the packagaing combines design, function and re-use.

The fetch brand was extended to include branded dog beds, dog collars, a line of pet snacks, place-mats and bowls. The products were designed with minimal unnecessary packaging in mind.

Packaging with multiple handles, one perfect for parents, and others that make it easier for children or arthritic adults to pour.

Packaging that has dimples, curves, quirks, bumps, thick areas and thin, random patterns to indicate “natural” and evoke a refreshing sense of calm.

Packaging with cues to indicate how to collapse the bottle for easy recycling.

Small, single-serve packaging--similar to grapes--made of edible films; ideal for customizing an individual’s optimal portion.

The new packaging for Gerber is a fresh modern look designed to stand out on the shelf in a market dominated by a more subtle, feminine color pallete. It is inspired by

European design which emphasizes utility and simple information heiarchy.